Cat Food Frozen/Raw Product of the Year
The 2026 Pet Innovation Awards has named Rad Cat by Tucker’s “Cat Food Frozen/Raw Product of the Year.” The Pet Innovation Awards is an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive pet care industry. The 8th annual awards program highlights solutions and products shaping the future of pet care, from nutrition and wellness to grooming and safety.
Rad Cat follows Tucker’s 95/5 carnivore nutritional philosophy while introducing novel ways to feed raw, cold, gently warmed, or gently cooked to felines. Rad Cat formulas are 95% meat and organ with 5% functional ingredients such as miscanthus grass, dried whole egg, brewer’s yeast, and menhaden oil. Rad Cats also includes eggshell, which acts as a source of calcium and allows the formulas to be gently cooked with almost no nutritional loss.
Rad Cat is available in 6-ounce bars in two different textures: chunky grind and smooth pâté. The five formulas include beef, chicken, pork, salmon and beef, and chicken and tuna. All Rad Cat diets are complete and balanced and uses human grade, human edible, and federally inspected meats sourced in the USA. The meals meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages, including kittens.
“Rad Cat’s greatest strength lies in its flexibility—just like a cat—with options for even the most discerning cat palates. Our formulas follow a simplified, species-appropriate approach centered on true carnivore-based nutrition. With Rad Cat, we are doubling down on our core values in the frozen category,” said Jeff Kalish, Founder of Tucker's. “Thank you so much to Pet Innovation for this recognition. We believe pets deserve nothing but the best that raw nutrition has to offer. We will continue to innovate our products and processes, delivering handmade and hand-packed food from a team that takes pride in creating nutritious products you can trust.”
The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize excellence, hard work and success in a range of pet care industry categories, including Apparel, Food & Treats, Health, Personalized & Functional Pet Nutrition, Sustainable & Eco-Friendly Pet Products, Retail & Services, Senior Pet Care and more. The 2026 Pet Innovation Awards attracted thousands of nominations from around the world.
“Tucker’s is a modern formula for cats. Pets don’t think about ingredients; they think about what excites them in the bowl. Raw feeding appeals to their natural instincts, offering meals that look, smell, and taste like the foods their bodies were designed to enjoy. But most raw food diets are not flexible in terms of the way they can be served,” said Travis Grant, Managing Director, Independent Innovation Awards. “Rad Cat by Tucker’s offers straightforward, fresh nutrition that feels good for cats and reassuring for their pet parents. Rad Cat is unique and different, delivering a versatile feeding method for raw frozen cat food. We’re awarding Tucker’s with Cat Food Frozen/Raw Product of the Year."
The U.S. Pet Industry is poised for continued growth in 2026 after having reached $158 billion in 2025. The humanization of pets has contributed to them living longer, healthier lives. From products and services that keep pets healthy, like food and supplements, to advances that enhance well-being, such as insurance and household items, pet owners are becoming more intentional, prioritizing care, wellness, grooming, and pet accessories in 2026.